ONLYLYON, the international ambassador network

ONLYLYON is a network organization with the ambition to develop the attractiveness of Lyon both in France and internationally. The organization associates institutional and corporate actors, and is supported by 27,000 ambassadors who promote the city of Lyon.
Prepared in close cooperation with ONLYLYON, this case-study provides detailed information about the organization and the development of the international ambassador network. Students are asked to elaborate the strategic analysis and propose recommendations to develop the ONLYLYON network.

- To familiarize students with the characteristics of the network organization ;
- To learn how to prepare the strategic development of the organization ;
- Understand the reasons for the creation of ONLYLYON as a network organization ;
- Conduct the internal analysis ;
- Conduct the external analysis ;
- Propose recommendations to develop the ONLYLYON network.

Strategic analysis - Internal analysis - External analysis - Network organization - Network development - International expansion.

- IUT/ BTS, L1, L2, L3, M1 and M2, Specialized master's degrees
- Engineering School
- MBA, Executive MS

Territorial promotion.

PPT : 42 pages debriefing.

Année de la problématique : 2021

Livraison : Livraison par lien de téléchargement

Nombre de pages : 17

Temps d'utilisation : plus de 3 heures (3 - 6 hours)

Code du secteur d'activité : NS - Non significatif